Breethe is a sleep and meditation app with over 18,000,000 downloads and 62,000 5-star reviews. My role for the company is brand identity management + expansion. I came into the company shortly after a complete rebrand in 2021 and was tasked with building upon it while maintaining its cohesion. Daily tasks include brand partnership design, Apple product page design, Apple event + feature design, landing page design, newsletter design, social media design, UX/UI design, image sourcing, and more.